A Chicken Sandwich Gives Popeyes and Burger King Latest Reason to Beef Up Digital Marketing

Digital Marketing


A Chicken Sandwich Gives Popeyes and Burger King Latest Reason to Beef Up Digital Marketing – That is typical for fast-food marketing, Mr. Machado said. “It’s a very retail type of category; you are constantly reminded of the brands, the offers, the promotions,” he said. Burger King and Popeyes devote a smaller share of ad spending to digital in the U.S. than in some other markets, Mr. Machado said. And TV will remain a big part …
News date: 2019-11-27T17:14:00.0000000Z – Read more

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