Countdown To Irrelevance: How B2B Marketing Must Evolve To Survive

The widening gap between how B2B customers purchase goods and how traditional sales teams are set up to secure those sales increases pressure on marketing teams. Forced to serve two increasingly polarized groups, how can marketing leaders carve out a relevant role in this new buying world? Adapt to thrive. To answer that question, it is … – Read more
Story posted on 2019-11-06T14:05:00.0000000Z

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