Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud

Digital Marketing


Demanding Transparency: Six Ways to Combat Influencer Marketing Fraud – A blistering report published this summer, “The Economic Cost of Bad Actors on the Internet: Fake Influencer Marketing in 2019,” quantified the monetary effects of influencer fraud at a cool $1.3 billion. And it could get worse. The report, which used statistical analysis from economist and professor Roberto Cavazos at the University of …
News date: 2019-11-20T13:40:00.0000000Z – Read more

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