Embracing Emotion in B2B Marketing

Digital Marketing

Studies have demonstrated that emotion is more effective than logic when it comes to advertising and marketing (Source: Neil Patel). In fact, 95% of our purchase decision making takes place in the subconscious mind. (Source: Harvard) The theory behind this is that as humans, we process thoughts and decisions in two different ways: consciously … – Read more
Story posted on 2019-11-14T21:57:00.0000000Z

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