The gap between sales and marketing silos is perennial and pervasive. I was at a branding conference recently and heard three different presentations within one hour that bemoaned the incompatibility that these two functions experience. There was a CMO who said you need to find your sales advocate to embrace your agenda. There was a CSO (chief … – Read more
Story posted on 2019-11-06T11:05:00.0000000Z
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