Good marketing is about the thought behind the brand.

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Recently, Coors tried to ruin my respect for beer. In its desperation to associate its beer with every possible time of day — or night — the brand suggested its Light beer is the Official Beer Of Saturday Morning. I found this just a few … – Read more
Story posted on 2019-11-08T11:40:00.0000000Z

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