How retailers can optimise digital marketing spend for suppliers

Digital Marketing


How retailers can optimise digital marketing spend for suppliers – The types of channels that are now relevant to shoppers have changed dramatically. Research shows 50% of marketing budgets will be allocated to digital ad spend in 2020, something that seemed far-fetched over a decade ago. That being said, we’re still in the dark ages when it comes to media estates and retailers building a successful media …
News date: 2019-11-28T14:54:00.0000000Z – Read more

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