How retailers can optimise digital marketing spend for suppliers – The types of channels that are now relevant to shoppers have changed dramatically. Research shows 50% of marketing budgets will be allocated to digital ad spend in 2020, something that seemed far-fetched over a decade ago. That being said, we’re still in the dark ages when it comes to media estates and retailers building a successful media … News date: 2019-11-28T14:54:00.0000000Z – Read more
