Mastercard’s CMO on sustaining brand-building — including sonic marketing — amid coronavirus

Digital Marketing


Mastercard’s CMO on sustaining brand-building — including sonic marketing — amid coronavirus – Raja Rajamannar spoke to Marketing Dive about quickly pivoting to an at-home strategy for … Many of the At Home Digital Priceless Experiences are hosted on Mastercard’s online content hub. For each activation, Mastercard looks to uphold a consistent, integrated presence for its sonic brand and other assets as a means of reassuring and …
News date: 2020-04-23T14:20:00.0000000Z – Read more

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