‘A bit impersonal’: The rise of influencer marketing agencies rankles influencers – “Influencer marketing has finally matured as an industry,” explained Kristy Sammis, executive director of the Influencer Marketing Association, in an email. “Brands are now willing to allocate significant budget to strategic influencer programs. This means they need scale, benchmarks, and guarantees. That’s simply not possible with one … News date: 2020-02-06T04:01:00.0000000Z – Read more
